Vidinoti developed for BMW’s Brand Experience Center in Zürich a showroom assistant to help visitors access seamlessly the information available for every car model.
As the customer wanders through the showroom with his/her smartphone, he can access the full list of cars in the showroom. More interestingly, he activate the “near me” feature in the Brand Experience mobile app and will see appear the couple of car models around him: by selecting one of the models, he can access the technical data sheet as well as additional content such as videos, photo carousels with the different available colors for example.
The application is available for visitors with iPhones, iPads or Android devices. It was developed for BMW in partnership with Swisscom.