Roularta Media enriches its magazines with Scanlink
Launched in April 2015 by Roularta Media, the mobile application Scanlink is a universal Augmented Reality scanner that allows readers of one of the magazines of the brand to access complementary information by simply directing the camera of the phone to one of the pages with the Scanlink logo.
This service is offered for free to advertisers who just need to add the ScanLink logo to their ad and provide a URL where readers would be directed. More than 20 magazines are part of this new program, including Le Vif/ L’Express, Knack and Trends/ Tendance. The editors of these magazines can also offer enriched content on top of editorial piece, allowing the reader to access complementary info such as a movie trailer, an interview, additional photos …
The application Scanlink is available for iOS and Android and is multi-lingual (French / Nederlands)