Organized over 4 days the Open Door Event provide an opportunity to the Imprimerie Saint-Paul, a major Printer in the region of Fribourg, to present to the general public the core of its activity. It’s also an opportunity to let the visitors discover the building from the 19 hundreds that has also been the home to the Saint-Paul sisters.
To provide a more engaging visiting experience, visitors were encouraged to download to their smartphone a mobile application that allowed them to access additional multi-media content over the course of the visit. Highlights of the visit include:
- A large poster at the entrance of the building that triggers a video of the General Manager welcoming the visitors
- “Scanable” brochures or leaflets
- Content pushed to the visitors depending on the location (with ibeacons)
- An augmented reality installation to better understand what is happening under the hood of the 25-meter long KBA printer (see video below)