Auto Moto is a leading monthly magazine focused on the automotive market, with a total monthly circulation around 200,000. The magazine focuses on new car models, technology and environment. In late 2012, the magazine decided to leverage augmented reality to allow its readers to access seamlessly exclusive content by simply scanning a page with their smartphone. The content are mainly videos recorded during the test-driving trials.
The application has been extremely successful, generating a large number of downloads and “visual clicks”. It has been one of the longest running mobile application with AR to date.